The news is directly related to Interpublic Gr of Cos (IPG). Barclays' decision to maintain an Equal-Weight rating indicates a neutral outlook for the stock. However, the lowering of the price target from $38.26 to $35 could potentially have a negative impact on the stock's price in the short term, as it suggests that the analyst believes the stock is currently overvalued. However, the impact is not certain and could be offset by other market factors.