Prankster Turns Amazon Drivers' Pee Into Bestseller, Cheekily Named 'Release Energy' — But This Leak Has A Message
Portfolio Pulse from Rounak Jain
English author and prankster Oobah Butler used Amazon's platform to create a top-selling energy drink named 'Release Energy' using discarded urine bottles allegedly from Amazon delivery drivers. The prank was intended to highlight the intense pressure that Amazon delivery drivers are under, leading to inhumane working conditions. Amazon eventually removed the product listing, stating that safety is a top priority and all products must comply with applicable laws and regulations.

October 20, 2023 | 10:03 am
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NEGATIVE IMPACT
The prank highlights the intense pressure that Amazon delivery drivers are under, leading to inhumane working conditions. This could potentially harm Amazon's reputation and affect its stock price.
The prank, while humorous, brings to light serious issues regarding Amazon's treatment of its delivery drivers. This negative publicity could potentially harm Amazon's reputation, leading to a decrease in consumer trust and potentially affecting its stock price.
CONFIDENCE 80
IMPORTANCE 75
RELEVANCE 100