NJOY Brings Sweeping Litigation Against Illicit Disposable Vapor Manufacturers
Portfolio Pulse from Benzinga Newsdesk
Altria Group's subsidiary, NJOY, has filed a lawsuit against 34 manufacturers, distributors, and online retailers of illicit disposable e-vapor products. The suit alleges that these companies violate California's flavor ban law, federal law, and compete illegally against companies that comply with the laws. The litigation seeks a nationwide injunction against the import, marketing, and sale of these illicit products and significant compensatory and punitive damages.
October 19, 2023 | 3:37 pm
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Altria's NJOY has filed a lawsuit against manufacturers and retailers of illicit e-vapor products, which could potentially lead to a cleaner market and increased sales for NJOY if successful.
The lawsuit filed by NJOY could potentially clean up the e-vapor market by eliminating illicit competitors. This could lead to increased sales for NJOY and, by extension, Altria. However, the outcome of the lawsuit is uncertain and it may take time for any potential benefits to materialize.
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