Victoria's Secret Returns To 'Sexy' Roots After Inclusive Branding Fails To Boost Sales
Portfolio Pulse from Benzinga Neuro
Victoria’s Secret & Co (NYSE:VSCO) is returning to its 'sexy' image after its inclusive branding failed to boost sales. The company's projected revenue for 2023 is $6.2 billion, a 5% decrease from last year and below the $7.5 billion revenue of 2020. The company's new approach is to make 'sexiness inclusive', with plans to launch activewear and swimwear lines, revamp existing stores, and open 400 new outlets outside the U.S.
October 19, 2023 | 9:35 am
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Victoria’s Secret's return to its 'sexy' image and plans for expansion could potentially boost its sales and stock price.
Victoria’s Secret's return to its previous branding and its plans to launch new product lines and expand its store presence could potentially attract more customers and increase sales, which could positively impact its stock price.
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