NFL Viewership Dominates Ratings For Broadcast, Streaming: With Or Without Taylor Swift, Fans Are Watching Football In 2023
Portfolio Pulse from Chris Katje
NFL games have boosted viewership figures for several media companies, including Paramount Global, Comcast Corporation, Fox Corp., and Walt Disney Co. The presence of celebrity Taylor Swift at Kansas City Chiefs games has also contributed to the increase. Broadcast viewership was up 13% MoM in September, with key advertising demographics seeing a 30% increase. Cable viewership fell 1.1% MoM, but sports viewership on cable rose 25.5%. Streaming platforms also saw increases, with Amazon's Prime Video seeing a 7.5% MoM increase, largely due to its rights to 'Thursday Night Football'. Netflix's viewership dropped 5% from the previous month.
October 18, 2023 | 10:32 pm
News sentiment analysis
Sort by:
Descending
POSITIVE IMPACT
Amazon's Prime Video saw a 7.5% MoM increase in viewership, helped by its rights to 'Thursday Night Football'.
The company's rights to 'Thursday Night Football' have led to an increase in viewership, which could potentially lead to higher subscription revenues.
CONFIDENCE 80
IMPORTANCE 60
RELEVANCE 70
POSITIVE IMPACT
Comcast Corporation has seen strong viewership for its Sunday Night Football broadcasts.
The company's rights to Sunday Night Football have resulted in strong viewership figures, which could potentially lead to higher advertising revenues.
CONFIDENCE 80
IMPORTANCE 60
RELEVANCE 70
POSITIVE IMPACT
Walt Disney Co's sports network ESPN had the top 11 cable telecasts for the time period.
The company's sports network ESPN dominated cable telecasts for the period, which could potentially lead to higher advertising revenues.
CONFIDENCE 80
IMPORTANCE 60
RELEVANCE 70
POSITIVE IMPACT
Fox Corp. aired the Chiefs and Chicago Bears game that Taylor Swift attended, which was watched by 24.3 million viewers.
The company's broadcast of the game that Taylor Swift attended led to high viewership figures, which could potentially lead to higher advertising revenues.
CONFIDENCE 80
IMPORTANCE 60
RELEVANCE 70
POSITIVE IMPACT
Paramount Global's viewership figures have been boosted by NFL games.
The company's broadcast of NFL games has led to an increase in viewership, which could potentially lead to higher advertising revenues.
CONFIDENCE 80
IMPORTANCE 60
RELEVANCE 70
NEGATIVE IMPACT
Netflix's viewership dropped 5% from the previous month.
The company's viewership has dropped, which could potentially lead to lower subscription revenues.
CONFIDENCE 80
IMPORTANCE 60
RELEVANCE 70