Meta Platforms' Mark Zuckerberg Announced 'We're Bringing Broadcast Channels To Facebook And Messenger; Currently Testing The Ability For Pages To Create Broadcast Channels And Expect To Roll This Out In The Coming Weeks'
Portfolio Pulse from Benzinga Newsdesk
Mark Zuckerberg, CEO of Meta Platforms, announced that the company is planning to introduce broadcast channels to Facebook and Messenger. The feature is currently being tested and is expected to be rolled out in the coming weeks.
October 18, 2023 | 7:42 pm
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Meta Platforms is set to introduce broadcast channels to Facebook and Messenger. This new feature, currently under testing, could potentially increase user engagement and ad revenues.
The introduction of broadcast channels on Facebook and Messenger could potentially increase user engagement on these platforms. This could, in turn, lead to increased ad revenues for Meta Platforms. However, the actual impact will depend on the user adoption of this new feature.
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