Bad Bunny Makes History As Spotify's Most-Streamed Album Of 2023 (So Far)
Portfolio Pulse from Franca Quarneti
Bad Bunny's latest album, 'Nadie Sabe Lo Que Va A Pasar Mañana', broke the Spotify record for the most-streamed album in a single day on Oct. 13, 2023. This achievement was celebrated by Spotify Technology SA (NYSE:SPOT) via its social media channels. The success of Latin music has been substantial, with the Recording Industry Association of America reporting $627 million in gross revenues for the genre in the first half of 2023 in the US. On-demand audio streaming of Latin music in the US surged by 22.2% year-on-year in the first 34 weeks of 2023, totaling 57.9 billion streams.
October 18, 2023 | 7:52 pm
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Spotify's strategic marketing approach and the success of Latin music, particularly Bad Bunny's album, could potentially boost its revenues and user engagement.
The record-breaking streaming of Bad Bunny's album on Spotify indicates a high level of user engagement, which could translate into increased revenues for the company. The growth of Latin music, as evidenced by the reported revenues and streaming numbers, also suggests a potential increase in Spotify's user base and revenues.
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