Disney And Warner Bros' NBA Setback Vs Apple And Amazon's Courtside Victory
Portfolio Pulse from Anusuya Lahiri
The NBA is negotiating media-rights deals to fund its players' salaries. Current partners Disney (NYSE:DIS) and Warner Bros. Discovery (NASDAQ:WBD) are hesitant about spending hikes due to financial pressures. This opens the door for Amazon (NASDAQ:AMZN) and Apple (NASDAQ:AAPL) to acquire a substantial portion of NBA games. The NBA might also reclaim media rights in 15 markets due to Diamond Sports' potential bankruptcy.

October 18, 2023 | 5:36 pm
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NEGATIVE IMPACT
Disney's hesitance on spending hikes for NBA media-rights may impact its stock.
Disney's hesitance to increase spending on NBA media-rights due to financial pressures may negatively impact its stock in the short term.
CONFIDENCE 80
IMPORTANCE 70
RELEVANCE 80
NEGATIVE IMPACT
Warner Bros. Discovery's hesitance on spending hikes for NBA media-rights may impact its stock.
Warner Bros. Discovery's hesitance to increase spending on NBA media-rights due to financial pressures may negatively impact its stock in the short term.
CONFIDENCE 80
IMPORTANCE 70
RELEVANCE 80
POSITIVE IMPACT
Apple's potential acquisition of a substantial portion of NBA games may positively impact its stock.
Apple's potential acquisition of a substantial portion of NBA games, especially if bundled with national TV rights and local market rights, may positively impact its stock in the short term.
CONFIDENCE 80
IMPORTANCE 70
RELEVANCE 80
POSITIVE IMPACT
Amazon's potential acquisition of a substantial portion of NBA games may positively impact its stock.
Amazon's potential acquisition of a substantial portion of NBA games, especially if bundled with national TV rights and local market rights, may positively impact its stock in the short term.
CONFIDENCE 80
IMPORTANCE 70
RELEVANCE 80