Coca-Cola Dives Deeper Into Alcohol: Absolut Vodka Meets Sprite - A Stock Boost Ahead Of Earnings?
Portfolio Pulse from Chris Katje
Coca-Cola (KO) has announced a partnership with Pernod Ricard to launch Absolut Vodka & Sprite, a ready-to-drink pre-mixed cocktail, in 2024. This move is part of Coca-Cola's ongoing strategy to expand into the alcoholic beverage sector through partnerships with alcohol manufacturers. The company has previously partnered with Brown Forman, Constellation Brands (STZ), and Molson Coors Beverage Company (TAP). Coca-Cola's share price has fallen 3% over the last year and 14% year-to-date, while its rival PepsiCo (PEP) has seen a 7% decrease over the last year and 11% year-to-date.
October 18, 2023 | 3:24 pm
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POSITIVE IMPACT
Coca-Cola's partnership with Pernod Ricard to launch Absolut Vodka & Sprite could potentially boost its revenues and stock price in the long term.
The partnership with Pernod Ricard to launch Absolut Vodka & Sprite is a strategic move by Coca-Cola to expand into the alcoholic beverage sector, which could potentially increase its revenues and boost its stock price in the long term.
CONFIDENCE 80
IMPORTANCE 75
RELEVANCE 100
POSITIVE IMPACT
Constellation Brands' stock price has increased over the last year, potentially due to its partnership with Coca-Cola.
Constellation Brands' stock price has increased over the last year, which could be due to its partnership with Coca-Cola and the potential increase in revenues from this partnership.
CONFIDENCE 70
IMPORTANCE 50
RELEVANCE 50
POSITIVE IMPACT
Molson Coors Beverage Company's stock price has increased over the last year, potentially due to its partnership with Coca-Cola.
Molson Coors Beverage Company's stock price has increased over the last year, which could be due to its partnership with Coca-Cola and the potential increase in revenues from this partnership.
CONFIDENCE 70
IMPORTANCE 50
RELEVANCE 50
NEGATIVE IMPACT
PepsiCo's stock price has decreased over the last year and year-to-date, potentially due to competition from Coca-Cola and other beverage companies.
PepsiCo's stock price has decreased over the last year and year-to-date, which could be due to competition from Coca-Cola and other beverage companies in the market.
CONFIDENCE 70
IMPORTANCE 50
RELEVANCE 50