Peloton, National Basketball Association And The Women's National Basketball Association Announce Multi-year Partnership, Naming Peloton An Official Fitness Partner Of The NBA And WNBA
Portfolio Pulse from Benzinga Newsdesk
Peloton has announced a multi-year partnership with the National Basketball Association (NBA) and the Women's National Basketball Association (WNBA), becoming their official fitness partner. The collaboration will allow NBA League Pass, the league's premium live game subscription service, to be streamed across compatible Peloton devices in the fitness platform's new Entertainment hub, launching in the 2023-24 NBA season.
October 18, 2023 | 12:10 pm
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POSITIVE IMPACT
Peloton's partnership with the NBA and WNBA could potentially increase the company's visibility and user base, as NBA League Pass will be available on Peloton devices. This could have a positive impact on the company's stock in the short term.
The partnership with NBA and WNBA could increase Peloton's visibility and attract more users to its platform, especially among basketball fans. This increased visibility and potential user base growth could positively impact Peloton's stock in the short term.
CONFIDENCE 80
IMPORTANCE 75
RELEVANCE 100