'Amazon Pushes Advertisers To Commit Big To Prime Video' - The Information
Portfolio Pulse from Benzinga Newsdesk
Amazon is pushing advertisers to commit significant amounts of money to its Prime Video streaming service in 2024. The company's requests are reportedly more aggressive than Netflix's when it launched an ad-tier last year. Amazon executives have asked for initial commitments of more than $100 million from a global ad firm and more than $50 million from a smaller firm.
October 17, 2023 | 7:46 pm
News sentiment analysis
Sort by:
Descending
POSITIVE IMPACT
Amazon's aggressive push for advertising commitments on Prime Video could significantly boost its revenues in 2024. However, the high demands may deter some advertisers.
Amazon's aggressive push for advertising commitments indicates its confidence in Prime Video's advertising prospects. If successful, this could significantly boost Amazon's revenues in 2024. However, the high demands may deter some advertisers, potentially limiting the success of this initiative.
CONFIDENCE 90
IMPORTANCE 80
RELEVANCE 100