Tilray's Best-Selling Canadian Weed Brand Goes Green With These Eco-Friendly Solutions
Portfolio Pulse from Jelena Martinovic
Tilray Brands, Inc. (NASDAQ:TLRY) is launching a new sustainability campaign and transitioning to hemp packaging for its best-selling Canadian cannabis brand Good Supply. This move is in response to research suggesting that consumers are 50% more likely to purchase a cannabis product in sustainable packaging. The company also plans to roll out sustainable packaging for other brands, including RIFF and Broken Coast, later this year.
October 17, 2023 | 1:37 pm
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Tilray's transition to sustainable packaging could potentially boost sales, as consumers are more likely to purchase products in eco-friendly packaging. This move also aligns with the growing trend towards sustainability in the cannabis industry.
Tilray's transition to sustainable packaging is a strategic move that could potentially increase sales, as research suggests that consumers are more likely to purchase products in eco-friendly packaging. This move also aligns with the growing trend towards sustainability in the cannabis industry, which could further enhance the company's reputation and market position.
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