Apple TV+ Wants To Outshine Netflix And Disney+ With Taylor Swift's 'Eras Tour' Rights
Portfolio Pulse from Ananya Gairola
Apple Inc. is reportedly in the running to host Taylor Swift’s “Eras Tour” film on its streaming service, Apple TV+, competing with Netflix Inc. and Walt Disney Co’s Disney+ for exclusive rights. The film had a successful opening weekend at AMC Theaters, with ticket sales surpassing $95 million. Apple's history with Swift and its extensive background in video streaming and music through Apple Music could give it an advantage over its competitors.
October 17, 2023 | 10:39 am
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POSITIVE IMPACT
Apple is competing for the rights to Taylor Swift's 'Eras Tour' film. This could potentially boost the popularity and user base of Apple TV+.
If Apple secures the rights to the film, it could attract more subscribers to Apple TV+, boosting its revenues.
CONFIDENCE 80
IMPORTANCE 70
RELEVANCE 100
POSITIVE IMPACT
Disney+ is also competing for the rights to Taylor Swift's 'Eras Tour' film. This could potentially boost the popularity and user base of Disney+.
If Disney+ secures the rights to the film, it could attract more subscribers, boosting its revenues.
CONFIDENCE 80
IMPORTANCE 70
RELEVANCE 100
POSITIVE IMPACT
Netflix is also competing for the rights to Taylor Swift's 'Eras Tour' film. This could potentially boost the popularity and user base of Netflix.
If Netflix secures the rights to the film, it could attract more subscribers, boosting its revenues.
CONFIDENCE 80
IMPORTANCE 70
RELEVANCE 100