How Remington Targeted A Younger Audience Through Covert Firearm Promotion In 'Call Of Duty,' Other Shooting Video Games
Portfolio Pulse from Benzinga Neuro
Court documents reveal that U.S. gun manufacturer Remington Arms and its parent company Freedom Group covertly arranged to feature their firearms in video games like 'Call of Duty' to target younger audiences. In 2009, a confidential agreement was signed with Activision Blizzard (NASDAQ:ATVI) to introduce Remington's Adaptive Combat Rifle (ACR) in 'Call of Duty: Modern Warfare 2'. The documents were procured from a lawsuit filed by the Sandy Hook Elementary School massacre victims’ parents in 2012.
October 17, 2023 | 2:02 am
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Activision Blizzard was involved in a confidential agreement with Remington Arms to feature their firearms in 'Call of Duty'. The revelation could potentially impact the company's reputation and stock.
The revelation of Activision Blizzard's involvement in a covert marketing strategy with Remington Arms could potentially harm the company's reputation, especially amidst ongoing debates about gun violence. This could lead to a negative impact on the company's stock in the short term.
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