LiveRamp And Yahoo Partner To Scale Addressability Across The Ad Ecosystem
Portfolio Pulse from Benzinga Newsdesk
LiveRamp (NYSE:RAMP) and Yahoo have announced an expanded partnership to scale addressability and enhance reach within the advertising ecosystem. The partnership will allow publishers using LiveRamp's Authenticated Traffic Solution (ATS) to leverage Yahoo's cookieless identity solution, Yahoo ConnectID. Brands using the Yahoo DSP can achieve greater reach through Yahoo ConnectID, which benefits from RampID and LiveRamp's ATS. The partnership is expected to increase monetization for publishers and provide marketers with increased reach of authenticated users.
October 16, 2023 | 12:51 pm
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LiveRamp's expanded partnership with Yahoo is expected to enhance its reach within the advertising ecosystem and increase monetization for publishers using its Authenticated Traffic Solution. This could potentially lead to increased revenues for LiveRamp.
The expanded partnership with Yahoo will allow LiveRamp to leverage Yahoo's ConnectID, potentially increasing its reach within the advertising ecosystem. This could lead to increased usage of LiveRamp's Authenticated Traffic Solution by publishers, potentially boosting its revenues.
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