IAS Launches New Made For Advertising AI-Driven Site Detection And Avoidance Technology
Portfolio Pulse from Benzinga Newsdesk
Integral Ad Science (NASDAQ:IAS), a global media measurement and optimization platform, has launched a new AI-driven site detection and avoidance product. The technology aims to improve transparency into advertiser campaign quality, identify where spend is being allocated, and minimize waste on Made for Advertising (MFA) sites. MFA sites are web pages featuring low quality content created solely to serve ads. The new product allows advertisers to take control of their media quality and cut down on wasted spend. The product completed alpha testing in early October 2023, and is available now as a beta measurement offering for select customers. General availability is expected to expand to all customers in early 2024.
October 16, 2023 | 12:15 pm
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Integral Ad Science's new AI-driven product could potentially increase its market share and revenue by helping advertisers minimize waste on MFA sites. The product is currently in beta testing and is expected to be available to all customers in early 2024.
The launch of this new product could potentially increase IAS's market share and revenue by providing a solution to a significant problem in the advertising industry. The product's ability to improve transparency and minimize waste on MFA sites could make it attractive to advertisers, potentially leading to increased usage of IAS's platform. However, the product is still in beta testing and its impact will depend on its performance and acceptance by customers.
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