Red Alert On Food Safety: How California's Bold Ban On Red Dye Could Impact Major Food Companies
Portfolio Pulse from Nabaparna Bhattacharya
California has passed a law banning Red Dye No. 3 in food items, set to take effect in 2027. The move challenges the FDA's stance on permissible food additives. Major food companies, including Walmart Inc. (WMT), Target Corporation (TGT), Kellanova (K), and General Mills, Inc. (GIS), could be impacted by this legislation. Some companies have already started reformulating products to comply with the impending law.

October 14, 2023 | 5:15 pm
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NEGATIVE IMPACT
General Mills, Inc. may be impacted by California's new law banning Red Dye No. 3, as it has previously used artificial colors in its products.
General Mills, Inc. has previously used artificial colors in its products, so the new law could require the company to reformulate some of its products, potentially leading to increased costs and disruption.
CONFIDENCE 80
IMPORTANCE 70
RELEVANCE 85
NEGATIVE IMPACT
Target Corporation may be impacted by California's new law banning Red Dye No. 3 in food items.
Target Corporation may need to reformulate some of its food products to comply with the new law, potentially leading to increased costs and disruption.
CONFIDENCE 80
IMPORTANCE 70
RELEVANCE 75
NEGATIVE IMPACT
Walmart may need to adjust its food products to comply with California's new law banning Red Dye No. 3.
The new law could require Walmart to reformulate some of its food products, potentially leading to increased costs and disruption in the short term.
CONFIDENCE 80
IMPORTANCE 70
RELEVANCE 75
NEUTRAL IMPACT
Kellanova, formerly the Kellogg Company, may be less impacted by the new law as it has already committed to eliminating synthetic hues from its products.
Kellanova has already committed to eliminating synthetic hues from its products, so the impact of the new law may be less significant for this company.
CONFIDENCE 90
IMPORTANCE 70
RELEVANCE 85