Want Cheap Starbucks Drinks? TikTokers Reveal Clever Ways To Bag Deep Discounts
Portfolio Pulse from Benzinga Neuro
TikTokers have discovered ways to get up to 50% off on Starbucks drinks by manipulating the chain's mobile app. Starbucks confirmed that such customizations are part of the brand experience. Last year, Chipotle Mexican Grill had to remove tacos from its digital ordering channels after customers found a way to create a cheaper burrito.
October 14, 2023 | 7:20 am
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Chipotle had to remove tacos from its digital ordering channels last year after customers found a way to create a cheaper burrito, indicating potential vulnerabilities in its digital ordering system.
The news mentions Chipotle in the context of a similar issue that occurred last year. This indicates potential vulnerabilities in the company's digital ordering system, which could negatively impact its operations and financial performance.
CONFIDENCE 70
IMPORTANCE 60
RELEVANCE 50
NEGATIVE IMPACT
Starbucks may see a decrease in revenue per unit sold due to customers using app manipulation to get discounts on drinks.
The news directly mentions Starbucks and the potential loss of revenue due to customers manipulating the app to get discounts. This could lead to a decrease in the average revenue per unit sold, which could negatively impact the company's financial performance in the short term.
CONFIDENCE 80
IMPORTANCE 70
RELEVANCE 100