Activision CEO's Exit, Xbox's New Era: The Gaming World Reacts To Microsoft's $69B Deal
Portfolio Pulse from Franca Quarneti
Microsoft Corp. (NASDAQ:MSFT) has completed its $69 billion acquisition of Activision Blizzard Inc (NASDAQ:ATVI), a move that is expected to reshape the gaming industry. The deal includes popular franchises like Call of Duty, World of Warcraft, and Overwatch. Activision's CEO, Bobby Kotick, confirmed his exit after the deal. The UK's Competition and Markets Authority approved the deal after it was restructured to sell Activision's streaming rights to Ubisoft Entertainment SA (OTC:UBSFF). However, the Federal Trade Commission (FTC) case against the merger is still pending.
October 13, 2023 | 6:16 pm
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POSITIVE IMPACT
Microsoft's acquisition of Activision Blizzard could significantly boost its gaming portfolio and potentially increase its market share in the gaming industry.
The acquisition of Activision Blizzard adds popular gaming franchises to Microsoft's portfolio, potentially attracting more users to its platform and increasing its market share.
CONFIDENCE 85
IMPORTANCE 90
RELEVANCE 100
POSITIVE IMPACT
Ubisoft could benefit from the restructuring of the deal to sell Activision's streaming rights.
The restructuring of the deal to sell Activision's streaming rights to Ubisoft could provide Ubisoft with additional revenue streams.
CONFIDENCE 75
IMPORTANCE 70
RELEVANCE 50
NEUTRAL IMPACT
The acquisition by Microsoft could lead to significant changes in Activision Blizzard's operations and leadership.
The acquisition by Microsoft could lead to changes in Activision Blizzard's operations and leadership, which could impact its performance in the short term.
CONFIDENCE 85
IMPORTANCE 90
RELEVANCE 100