FDA Bans Vuse Menthol E-Cigs: Why Some Vapes Like Elf Bars Avoid Scrutiny, Others Don't
Portfolio Pulse from Aaron Bry
The FDA has banned the sale of menthol Vuse electronic cigarettes and a fruit-flavored nicotine product from Vuse. The products are manufactured by British American Tobacco's Reynolds American business. The FDA is also considering action against the company's tobacco-flavored vapes. Altria Group, which owns a stake in Juul, has also faced scrutiny from the FDA. The rise and fall of Juul is documented in a Netflix documentary.

October 13, 2023 | 3:33 pm
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British American Tobacco, the manufacturer of Vuse products, is facing regulatory scrutiny from the FDA, which could impact its product sales.
The FDA's ban on Vuse products directly impacts British American Tobacco as it is the manufacturer of these products. This could lead to a decrease in sales and potentially affect the company's stock price.
CONFIDENCE 90
IMPORTANCE 80
RELEVANCE 100
NEGATIVE IMPACT
Altria Group, which owns a stake in Juul, is also under regulatory scrutiny from the FDA, which could impact its investment in Juul.
The FDA's scrutiny of Juul, in which Altria Group has a stake, could negatively impact Altria's investment in the company. This could potentially affect Altria's stock price.
CONFIDENCE 90
IMPORTANCE 70
RELEVANCE 80
POSITIVE IMPACT
Netflix has released a documentary on the rise and fall of Juul, which could potentially increase viewership and subscriptions.
The release of a documentary on a topical issue like Juul's rise and fall could attract more viewers to Netflix, potentially increasing subscriptions and positively impacting the company's stock price.
CONFIDENCE 80
IMPORTANCE 60
RELEVANCE 50