Microsoft's Gaming Powerhouse Grows: Activision Blizzard Bought For $69 Billion
Portfolio Pulse from Piero Cingari
Microsoft Corp. has completed its acquisition of Activision Blizzard Inc. for $69 billion, marking the largest deal in Microsoft's history. The deal was approved by U.S. and U.K. regulators after Microsoft agreed to transfer Activision's game streaming rights to Ubisoft Entertainment and ensure that cloud gaming providers can use non-Windows operating systems for Activision content. Activision Blizzard's popular game franchises will now be part of Microsoft's enterprise.
October 13, 2023 | 1:40 pm
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POSITIVE IMPACT
Microsoft's acquisition of Activision Blizzard could strengthen its position in the gaming industry and diversify its product range.
The acquisition of Activision Blizzard gives Microsoft access to popular game franchises, potentially boosting its competitive edge in the gaming sector.
CONFIDENCE 90
IMPORTANCE 80
RELEVANCE 100
POSITIVE IMPACT
Ubisoft Entertainment has gained the streaming rights to Activision's games as part of Microsoft's acquisition deal.
Gaining the streaming rights to Activision's games could provide Ubisoft with new opportunities and potentially boost its performance.
CONFIDENCE 80
IMPORTANCE 60
RELEVANCE 70
NEUTRAL IMPACT
Activision Blizzard has been acquired by Microsoft, which could impact its operations and product distribution.
As part of Microsoft, Activision Blizzard's operations and product distribution could change, potentially impacting its performance.
CONFIDENCE 90
IMPORTANCE 80
RELEVANCE 100
NEUTRAL IMPACT
Nintendo has been assured access to Call of Duty games for the next decade as part of Microsoft's acquisition of Activision Blizzard.
Assured access to Call of Duty games could benefit Nintendo, but the overall impact of Microsoft's acquisition on the company is uncertain.
CONFIDENCE 70
IMPORTANCE 50
RELEVANCE 50
NEUTRAL IMPACT
Sony has been assured access to Call of Duty games for the next decade as part of Microsoft's acquisition of Activision Blizzard.
Assured access to Call of Duty games could benefit Sony, but the overall impact of Microsoft's acquisition on the company is uncertain.
CONFIDENCE 70
IMPORTANCE 50
RELEVANCE 50