Interactive Strength, Inc. d/b/a FORME Announces Strategic Partnership With HSA/FSA Payment Provider Truemed
Portfolio Pulse from Benzinga Newsdesk
Interactive Strength, Inc. d/b/a FORME (NASDAQ:TRNR) has announced a strategic partnership with healthcare payment provider Truemed. The collaboration allows U.S. customers to use funds from their HSA and FSA programs to purchase FORME's personal training and smart home gyms, resulting in average after-tax savings between 30% and 40%. This partnership is expected to enhance FORME's B2C positioning and complement its B2B initiative of acquiring CLMBR.
October 13, 2023 | 1:34 pm
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POSITIVE IMPACT
The partnership between FORME and Truemed could potentially increase FORME's customer base and sales, as it makes their products more affordable. This could have a positive impact on the company's stock price in the short term.
The partnership with Truemed allows FORME's customers to use their HSA and FSA funds to purchase FORME's products, potentially saving them 30-40% after tax. This could make FORME's products more attractive to potential customers, leading to increased sales and a potential boost in the company's stock price.
CONFIDENCE 85
IMPORTANCE 80
RELEVANCE 100