How A $40B Company Went Up In Smoke, Netflix's 'Big Vape: The Rise And Fall of Juul'
Portfolio Pulse from Maureen Meehan
Netflix's new docuseries 'Big Vape: The Rise and Fall of Juul' tells the story of how e-cigarette startup Juul, once valued at nearly $40 billion, crashed due to aggressive marketing to teens and millennials that led to the vaping crisis. The series also highlights the role of Japan Tobacco International (JAPAY) and Philip Morris (PM) in the rise of Juul.
October 13, 2023 | 12:29 am
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POSITIVE IMPACT
Netflix's new docuseries could attract viewers interested in corporate stories, potentially boosting its subscription numbers.
The docuseries could attract viewers interested in corporate stories, potentially boosting Netflix's subscription numbers.
CONFIDENCE 70
IMPORTANCE 60
RELEVANCE 80
NEGATIVE IMPACT
Japan Tobacco International's involvement in Juul's rise could negatively impact its reputation.
The docuseries highlights Japan Tobacco International's role in Juul's rise, which could negatively impact its reputation.
CONFIDENCE 70
IMPORTANCE 70
RELEVANCE 60
NEGATIVE IMPACT
Philip Morris's association with Juul could negatively impact its reputation.
The docuseries highlights Philip Morris's role in Juul's rise, which could negatively impact its reputation.
CONFIDENCE 70
IMPORTANCE 70
RELEVANCE 60