Donald Trump The Focus Of One Cable Channel, Joe Biden The Focus Of Another, New Study Reveals
Portfolio Pulse from Chris Katje
A recent study reveals that media coverage of political candidates varies by network. Fox Corporation (NASDAQ:FOX)(NASDAQ:FOXA) provided more coverage to President Joe Biden and his son, Hunter Biden, than Warner Bros. Discovery (NASDAQ:WBD)-owned CNN and Comcast Corporation (NASDAQ:CMCSA)-owned MSNBC. However, Donald Trump received more coverage from MSNBC and CNN than Fox. The 2024 election cycle is predicted to hit a new record of $10.2 billion in advertising, a 13% increase from the 2020 election.
October 12, 2023 | 10:40 pm
News sentiment analysis
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NEUTRAL IMPACT
Comcast Corporation-owned MSNBC provided less coverage to President Joe Biden and his son, Hunter Biden, than Fox Corporation, but more coverage to Donald Trump. This could potentially influence viewer perceptions and ad revenues.
The amount of coverage MSNBC provides to certain political figures could influence viewer perceptions and preferences, potentially impacting ad revenues and stock prices.
CONFIDENCE 85
IMPORTANCE 70
RELEVANCE 75
NEUTRAL IMPACT
Fox Corporation provided more coverage to President Joe Biden and his son, Hunter Biden, than other networks. This could potentially influence viewer perceptions and ad revenues.
The amount of coverage Fox provides to certain political figures could influence viewer perceptions and preferences, potentially impacting ad revenues and stock prices.
CONFIDENCE 85
IMPORTANCE 70
RELEVANCE 80
NEUTRAL IMPACT
Warner Bros. Discovery-owned CNN provided less coverage to President Joe Biden and his son, Hunter Biden, than Fox Corporation. This could potentially influence viewer perceptions and ad revenues.
The amount of coverage CNN provides to certain political figures could influence viewer perceptions and preferences, potentially impacting ad revenues and stock prices.
CONFIDENCE 85
IMPORTANCE 70
RELEVANCE 70