Cresco Labs Inc's CEO, Charlie Bachtell, discussed the company's strategies and the challenges of the cannabis industry at the Benzinga Cannabis Capital Conference. Bachtell attributed the company's success to a disciplined focus on core markets, products, brands, and team members. He also highlighted the importance of educating legislators about the cannabis industry. The CEO further discussed the challenges in Illinois, including competition from neighboring states and the emerging market of intoxicating cannabinoids.