Better Choice Announces Partnership With Aimia Pet Health To Develop A GLP1 Supplement For Its Halo Brand To Combat Obesity In Dogs And Cats
Portfolio Pulse from Benzinga Newsdesk
Better Choice Company (NYSE:BTTR) has announced a research and development partnership with Aimia Pet Health to develop a GLP1 supplement for overweight pets under its Halo brand. The goal is to mirror the weight loss benefits of leading brands for domestic animals and in humans including Slentrol, Wegovy, Ozempic, and Monjaro with added protein and nutrients from Halo products to promote lean muscle and overall pet health.
October 12, 2023 | 6:53 pm
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Better Choice's partnership with Aimia Pet Health to develop a GLP1 supplement for overweight pets could potentially increase the company's market share in the pet health industry.
The partnership with Aimia Pet Health to develop a GLP1 supplement for overweight pets could potentially increase Better Choice's market share in the pet health industry. This is because the product addresses a prevalent issue (pet obesity) and is associated with a well-known brand (Halo).
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