'Spotify Partners With Alex Cooper's The Unwell Network' - The Hollywood Reporter
Portfolio Pulse from Benzinga Newsdesk
Spotify is partnering with Alex Cooper's The Unwell Network to host and distribute popular podcasts 'Hot Mess with Alix Earle' and 'Pretty Lonesome with Madeline Argy' on its enterprise platform, Megaphone. Spotify will also serve as the sales partner for the Unwell Network, a subsidiary of Trending, the media company co-founded by Cooper. The partnership may also include future series developed by the Unwell Network. This comes after Spotify's recent push into audiobooks and its selective partnerships in the podcasting space.
October 12, 2023 | 5:07 pm
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Spotify's partnership with The Unwell Network could potentially increase its user base and revenue from podcast listeners. However, the company is still waiting for its podcasting segment to turn a profit, which is forecasted for 2024.
The partnership with The Unwell Network could attract more listeners to Spotify's platform, potentially increasing its user base and revenue. However, the company's podcasting segment is not yet profitable, which could limit the immediate financial impact of this partnership.
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