Bedard Breaks NHL Viewer Records, Could Calder Trophy (Rookie Of The Year) Be In Sight? How Much $100 Bet Pays Out
Portfolio Pulse from Chris Katje
NHL rookie Connor Bedard's performance is attracting record viewership for ESPN, owned by Walt Disney Company (NYSE:DIS), and could also benefit Lululemon Athletica (NASDAQ:LULU), which signed Bedard to an endorsement deal. The Chicago Blackhawks' games, featuring Bedard, are setting viewership records, with the opening night match averaging 1.43 million viewers. This could also impact DraftKings Inc (NASDAQ:DKNG) as bettors are watching the Calder Trophy, awarded to the top rookie, where Bedard is the favorite. The Blackhawks' second game aired on TNT, a unit of Warner Bros. Discovery (NASDAQ:WBD), but viewership figures are not yet available.
October 12, 2023 | 5:59 pm
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POSITIVE IMPACT
Disney's ESPN is seeing record viewership due to Connor Bedard's performance, which could positively impact Disney's stock.
Increased viewership for ESPN due to Connor Bedard's performance could lead to higher advertising revenues for Disney, positively impacting its stock.
CONFIDENCE 85
IMPORTANCE 70
RELEVANCE 80
POSITIVE IMPACT
DraftKings could see increased betting activity due to interest in the Calder Trophy, where Connor Bedard is the favorite.
Increased interest in the Calder Trophy due to Connor Bedard's performance could lead to more betting activity on DraftKings, potentially boosting its revenues and stock.
CONFIDENCE 75
IMPORTANCE 60
RELEVANCE 60
POSITIVE IMPACT
Lululemon, which signed an endorsement deal with Connor Bedard, could benefit from his rising popularity.
Connor Bedard's rising popularity could increase visibility for Lululemon's products, potentially boosting its sales and stock.
CONFIDENCE 80
IMPORTANCE 60
RELEVANCE 70
NEUTRAL IMPACT
Warner Bros. Discovery's TNT aired the Blackhawks' second game, but viewership figures are not yet available.
The impact on Warner Bros. Discovery's stock will depend on the viewership figures for the Blackhawks' game aired on its TNT network, which are not yet available.
CONFIDENCE 50
IMPORTANCE 50
RELEVANCE 50