DoubleVerify Unveils New Partnership To Authenticate Instacart Ads
Portfolio Pulse from Benzinga Newsdesk
DoubleVerify (DV) has announced a partnership with Instacart to enable media verification and maximize advertiser performance across the platform. The partnership will use DV's technology and data to verify that Instacart video and display ads are viewable by a human being and are safe from Fraud/Invalid Traffic (IVT).
October 12, 2023 | 1:05 pm
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POSITIVE IMPACT
Instacart's partnership with DoubleVerify could enhance its ad performance and attract more advertisers.
The partnership with DoubleVerify could enhance Instacart's ad performance and safety, making it more attractive to advertisers.
CONFIDENCE 80
IMPORTANCE 70
RELEVANCE 80
POSITIVE IMPACT
DoubleVerify's partnership with Instacart could boost its revenue as it provides ad verification services.
The partnership with Instacart could lead to increased usage of DoubleVerify's services, potentially boosting its revenue.
CONFIDENCE 80
IMPORTANCE 70
RELEVANCE 80