Ford CEO Jim Farley Praises Innovative Transit Custom Van's Steering Wheel: 'Backbone Of Business!'
Portfolio Pulse from Anan Ashraf
Ford Motor Co's CEO, Jim Farley, praised the company's engineers for their innovative design of the new Transit Custom van's steering wheel, which can flip to serve as a makeshift eating table or a laptop desk. The feature has sparked various reactions online, with some users curious about when it might be available in other Ford vehicles. The Transit Custom van is not available in the United States.

October 12, 2023 | 11:46 am
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Ford's innovative design of the Transit Custom van's steering wheel has been praised by the CEO and sparked interest online. However, the van is not available in the US.
The innovative design of the Transit Custom van's steering wheel has been positively received, which could potentially boost Ford's brand image. However, as the van is not available in the US, the direct impact on Ford's US sales and stock price is likely to be limited in the short term.
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IMPORTANCE 50
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