EXCLUSIVE: Direct Digital Selects HPE Greenlake To Deliver Edge-To-Cloud Solution In Multiyear Platform Deal
Portfolio Pulse from Vandana Singh
Direct Digital Holdings (NASDAQ:DRCT) has chosen Hewlett Packard Enterprise Co's (NYSE:HPE) Greenlake edge-to-cloud platform for building a secure and scalable production environment. The platform will be integrated with Direct Digital's subsidiary, Colossus SSP's infrastructure and cloud services across its marketplace. The marketplace manages around 136,000 clients monthly, generating over 250 billion impressions per month.
October 12, 2023 | 12:00 pm
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POSITIVE IMPACT
Direct Digital's partnership with HPE for its Greenlake platform could enhance its production environment and potentially boost its growth in the adtech industry.
The partnership with HPE could provide Direct Digital with a more secure and scalable production environment, which could enhance its capabilities and potentially lead to increased growth.
CONFIDENCE 80
IMPORTANCE 75
RELEVANCE 100
POSITIVE IMPACT
Hewlett Packard Enterprise's Greenlake platform has been selected by Direct Digital, which could potentially increase its usage and visibility in the market.
Being selected by Direct Digital for its Greenlake platform could increase the platform's usage and visibility in the market, potentially leading to increased growth for HPE.
CONFIDENCE 80
IMPORTANCE 60
RELEVANCE 75