Taboola's New Ad Products Show Promise, Analyst Foresees Revenue Boost
Portfolio Pulse from Anusuya Lahiri
Benchmark analyst Mark Zgutowicz reiterated a Buy rating for Taboola.com Ltd (NASDAQ:TBLA) with a $6 price target. Taboola's new ad products, including Max Conversions, GenAI, and Data Marketplace 2.0, are expected to boost revenues. The company expects more than 50% of 2024 estimated revenue from Max Conversions. The Yahoo! integration has started to scale up with positive feedback from advertisers. The analyst projects Q3 revenue of $338.4 million vs. consensus $345.06 million.
October 11, 2023 | 7:16 pm
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Taboola's new ad products and Yahoo! integration are expected to boost revenues. The company's Q3 revenue is projected to be $338.4 million, slightly lower than the consensus estimate of $345.06 million.
The new ad products and Yahoo! integration are expected to increase Taboola's revenues, which is a positive sign for the company. However, the projected Q3 revenue is slightly lower than the consensus estimate, which might have a negative impact on the stock price in the short term.
CONFIDENCE 90
IMPORTANCE 80
RELEVANCE 100