Magic Comes At A Price - Disneyland Raises Prices Up To 9%: Report
Portfolio Pulse from Shivani Kumaresan
Walt Disney Company (NYSE:DIS) is reportedly increasing ticket prices at its Disneyland resort by up to 9% and annual pass prices at Walt Disney World by up to 10%. The company has refrained from increasing daily entry fees in Florida due to subdued attendance in the recent quarter. The price of other amenities and offerings, such as the Enchant annual pass and the Genie+ service, are also rising. Last month, Disney announced plans to invest $60 billion in its parks division over the next decade.
October 11, 2023 | 4:47 pm
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Disney's decision to raise ticket prices at its parks could potentially increase revenues, but may also risk alienating some customers. The company's stock is currently trading lower.
Disney's decision to raise ticket prices could potentially increase revenues, but it also risks alienating customers who may find the new prices too high. This could lead to a decrease in park attendance, which would negatively impact revenues. The fact that the company's stock is currently trading lower suggests that investors may be concerned about these potential risks.
CONFIDENCE 90
IMPORTANCE 75
RELEVANCE 100