Scammed By Reviews On Amazon? Mozilla Firefox Will Soon Come With A Built-In Fake Reviews Detector
Portfolio Pulse from Rounak Jain
Mozilla Firefox is set to introduce a built-in fake reviews detector for popular e-commerce websites such as Amazon.com Inc., Best Buy Co Inc., and Walmart Inc. The feature, enabled by an add-on called Fakespot, uses AI and machine learning to detect patterns and similarities between reviews to flag deceptive ones. The feature adjusts the rating based on its findings and labels sellers based on their reliability. Mozilla acquired Fakespot in May this year.

October 11, 2023 | 10:01 am
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POSITIVE IMPACT
The introduction of a fake reviews detector in Firefox could impact Amazon by improving the reliability of product reviews, potentially increasing customer trust and sales.
The fake reviews detector could increase the reliability of product reviews on Amazon, potentially leading to increased customer trust and sales.
CONFIDENCE 80
IMPORTANCE 60
RELEVANCE 70
POSITIVE IMPACT
The introduction of a fake reviews detector in Firefox could impact Best Buy by improving the reliability of product reviews, potentially increasing customer trust and sales.
The fake reviews detector could increase the reliability of product reviews on Best Buy, potentially leading to increased customer trust and sales.
CONFIDENCE 80
IMPORTANCE 60
RELEVANCE 70
POSITIVE IMPACT
The introduction of a fake reviews detector in Firefox could impact Walmart by improving the reliability of product reviews, potentially increasing customer trust and sales.
The fake reviews detector could increase the reliability of product reviews on Walmart, potentially leading to increased customer trust and sales.
CONFIDENCE 80
IMPORTANCE 60
RELEVANCE 70