Apple's Hush-Hush Bonanza Search Engine Deal With Google Has Jumped $10B In Just 3 Years, According To This Analyst
Portfolio Pulse from Ananya Gairola
Apple Inc. (AAPL) generates an estimated annual income of $18 billion to $20 billion by designating Alphabet Inc.’s (GOOG, GOOGL) Google as the default search engine on its iOS platform, according to Bernstein analyst Toni Sacconaghi, Jr. This is a $10 billion increase from the calculation made in 2020. However, Google's ongoing antitrust trial could jeopardize this agreement. Apple could potentially replace Google with another search engine or launch its own. Microsoft's CEO Satya Nadella has expressed interest in replacing Google as the default search engine on Apple devices.
October 11, 2023 | 9:35 am
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NEGATIVE IMPACT
Google's ongoing antitrust trial could jeopardize its profitable agreement with Apple.
Google's ongoing antitrust trial could potentially result in the termination of its profitable agreement with Apple. This could have a negative impact on Google's revenues.
CONFIDENCE 90
IMPORTANCE 80
RELEVANCE 100
NEGATIVE IMPACT
Google's ongoing antitrust trial could jeopardize its profitable agreement with Apple.
Google's ongoing antitrust trial could potentially result in the termination of its profitable agreement with Apple. This could have a negative impact on Google's revenues.
CONFIDENCE 90
IMPORTANCE 80
RELEVANCE 100
NEUTRAL IMPACT
Apple's revenue from Google as the default search engine on iOS has significantly increased. However, Google's antitrust trial could affect this revenue stream.
Apple's revenue from Google has significantly increased over the past three years. However, the ongoing antitrust trial against Google could potentially affect this revenue stream. Apple could replace Google with another search engine or even launch its own, which could have implications for its future revenues.
CONFIDENCE 90
IMPORTANCE 80
RELEVANCE 100