Visa Agrees To Partner With Turkey-Based Hepsiburada To Expand Digital Prepaid Cards
Portfolio Pulse from Khyathi Dalal
Visa (NYSE:V) has entered into a five-year partnership with Turkish e-commerce platform Hepsiburada (NASDAQ:HEPS) to ensure the acceptance of Hepsipay's digital prepaid cards worldwide. The cards, which will bear the Visa logo, can be created easily and topped up through various methods. Hepsipay is the first platform wallet licensed by the Central Bank of the Republic of Turkey.
October 10, 2023 | 8:37 pm
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POSITIVE IMPACT
Hepsiburada's partnership with Visa could enhance the usability and acceptance of its Hepsipay digital prepaid cards.
The partnership with Visa could enhance the acceptance of Hepsipay's digital prepaid cards, potentially increasing its user base and revenues.
CONFIDENCE 80
IMPORTANCE 70
RELEVANCE 80
POSITIVE IMPACT
Visa's partnership with Hepsiburada could potentially increase its global footprint and user base.
The partnership with Hepsiburada allows Visa to tap into the Turkish market and potentially increase its user base. This could lead to increased transaction volumes and revenues.
CONFIDENCE 80
IMPORTANCE 70
RELEVANCE 80