Coca-Cola And AEG Expand Long-Standing Partnership Across Iconic Sports And Live Entertainment Assets In New Multiyear, Renewal Agreement
Portfolio Pulse from Benzinga Newsdesk
Coca-Cola North America and Reyes Coca-Cola Bottling have renewed a multiyear partnership with AEG, a leading sports and live entertainment company. The new agreement includes the launch of a first-of-its-kind, music-driven 'Coke Studio' at Crypto.com Arena. Coca-Cola will remain the official beverage partner throughout the L.A. LIVE entertainment district and of the LA Kings. The deal also makes Coca-Cola the exclusive soft drink partner of an increased number of leading AEG Presents music festivals.
October 10, 2023 | 4:04 pm
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POSITIVE IMPACT
The renewed partnership with AEG and the launch of 'Coke Studio' at Crypto.com Arena could potentially increase Coca-Cola's brand visibility and customer engagement, which may have a positive impact on its stock in the short term.
The renewed partnership with AEG and the launch of 'Coke Studio' at Crypto.com Arena will likely increase Coca-Cola's brand visibility and customer engagement. This could lead to increased sales and revenue, which may positively impact Coca-Cola's stock price in the short term.
CONFIDENCE 85
IMPORTANCE 75
RELEVANCE 100