Roku Originals Lands "The Spiderwick Chronicles," Based On Best-Selling Book Series, From Paramount Television Studios & 20th Television
Portfolio Pulse from Benzinga Newsdesk
Roku has secured the exclusive U.S. rights to 'The Spiderwick Chronicles,' a television adaptation of the globally-acclaimed book series. The series, produced by Paramount Television Studios & 20th Television, will debut on The Roku Channel in early 2024. The Roku Channel reached U.S. households with an estimated 100 million people in Q4 2022 and is a top-five channel on the Roku platform by active account reach and streaming hour engagement.
October 10, 2023 | 1:41 pm
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POSITIVE IMPACT
Paramount Television Studios, a part of Paramount Global, is producing 'The Spiderwick Chronicles' series for Roku, which could potentially enhance its reputation and visibility in the industry.
As the producer of 'The Spiderwick Chronicles,' Paramount Television Studios could gain increased visibility and reputation in the industry, especially if the series is successful. This could potentially lead to more opportunities for collaborations and partnerships in the future.
CONFIDENCE 80
IMPORTANCE 60
RELEVANCE 75
POSITIVE IMPACT
Roku's acquisition of the exclusive rights to 'The Spiderwick Chronicles' could potentially boost its viewership and engagement on The Roku Channel.
The acquisition of a popular series like 'The Spiderwick Chronicles' could attract more viewers to The Roku Channel, potentially increasing engagement and ad revenue. Given Roku's position as a leading streaming platform, this development is highly relevant and could have a significant impact on the company's performance.
CONFIDENCE 80
IMPORTANCE 75
RELEVANCE 100