SRM Entertainment Extends Its Multi-Year SMURFS License Agreement
Portfolio Pulse from Benzinga Newsdesk
SRM Entertainment, Inc. (NASDAQ:SRM) has extended its multi-year licensing agreement with LAFIG Belgium for the use of the Smurfs brand name and characters on its patented 'Sip With Me' line of children's hydration drinkware and table-top products through December 2025. The products, which feature Smurfs franchise characters, will be sold online and at retail stores throughout the country. The launch is expected to coincide with the release of a new Smurfs film in February 2025.
October 10, 2023 | 12:31 pm
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SRM Entertainment's extension of its Smurfs licensing agreement could potentially boost sales of its 'Sip With Me' product line, especially with the upcoming release of a new Smurfs film.
The extension of the licensing agreement allows SRM Entertainment to continue using the popular Smurfs brand on its products, potentially attracting more customers. The upcoming release of a new Smurfs film could further increase the brand's popularity and drive sales of the 'Sip With Me' product line.
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