Netflix Reportedly Axes Free Mobile Plan in Kenya: A Bold Move Or Risky Gamble?
Portfolio Pulse from Nabaparna Bhattacharya
Netflix, Inc. (NASDAQ:NFLX) is ending its free mobile plan in Kenya, which allowed users to access a quarter of its content for free over the past two years. The company is introducing a new ad-supported plan priced at $6.07 per month. However, there is no confirmation of its availability in Kenya. Despite reducing subscription costs, Netflix has faced challenges in expanding its footprint in India. The company is focusing on creating local content to attract African audiences.
October 10, 2023 | 3:44 pm
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Netflix's decision to end its free mobile plan in Kenya and introduce a new ad-supported plan could impact its subscriber growth in the region. The company's challenges in expanding in India despite reduced subscription costs could also affect its growth prospects.
Netflix's decision to end its free mobile plan in Kenya could potentially reduce its user base in the region, impacting its growth. However, the introduction of a new ad-supported plan could offset this. The company's difficulties in expanding in India despite reduced subscription costs could also affect its growth prospects. However, its focus on creating local content to attract African audiences could boost its subscriber base in Africa.
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