TikTok, Instagram Top The Most Downloaded Apps List Worldwide… But X Is Nowhere To Be Seen
Portfolio Pulse from Ananya Gairola
TikTok and Instagram, owned by ByteDance and Meta Platforms Inc. (NASDAQ:META) respectively, continue to dominate as the world's most downloaded apps in September. Elon Musk's X and Mark Zuckerberg's Threads were notably absent from the rankings. X has seen a significant 18% drop in app downloads compared to last year, and its fortunes have plummeted to an alarming low, attracting only 10 million users between August and September.
October 10, 2023 | 11:07 am
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Meta Platforms Inc.'s Instagram continues to be one of the most downloaded apps, while overall downloads for Meta's social media apps have declined.
While Instagram's continued popularity is a positive sign for Meta, the overall decline in downloads for the company's social media apps could indicate a potential slowdown in user growth. This could impact Meta's advertising revenues, which are largely driven by user engagement.
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