Apple's Profit Prospects At Risk If DOJ Rules Against Google In Search Lawsuit: Analyst
Portfolio Pulse from Benzinga Neuro
The ongoing lawsuit by the Department of Justice against Google could negatively impact Apple, despite Apple not being directly involved in the case. The lawsuit alleges Google of unfair competition in the internet search market, partly due to the large annual payments made by Google to Apple. This potential outcome could adversely affect investor sentiment towards Apple, given that the company earns between $18 billion and $20 billion a year from Google. The resolution of the lawsuit, expected only by 2024, could significantly impact Apple’s share prices in the long run.

October 10, 2023 | 7:14 am
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POSITIVE IMPACT
Microsoft could potentially benefit if Apple decides to partner with another search engine like Bing, in the event of a dissolution of the relationship between Google and Apple.
If the relationship between Google and Apple dissolves, Apple could potentially partner with another search engine like Bing, which could benefit Microsoft.
CONFIDENCE 70
IMPORTANCE 60
RELEVANCE 50
NEGATIVE IMPACT
Apple could face a negative impact due to the ongoing lawsuit against Google. The company earns between $18 billion and $20 billion a year from Google, which could be at risk if the court dissolves the relationship between the two tech giants.
Apple earns a significant amount from Google, which is at risk due to the ongoing lawsuit. This could negatively impact Apple's profits and share prices.
CONFIDENCE 90
IMPORTANCE 80
RELEVANCE 100
NEGATIVE IMPACT
Google is facing a lawsuit from the DOJ, which could potentially dissolve its relationship with Apple. This could impact Google's dominance in the search market.
The lawsuit against Google could potentially dissolve its relationship with Apple, which could impact Google's dominance in the search market.
CONFIDENCE 90
IMPORTANCE 80
RELEVANCE 100