Fortnite, TikTok, Twitch: Shell's Strategy To Make Fossil Fuels Appealing To Kids
Portfolio Pulse from Franca Quarneti
Shell PLC is using collaborations with Fortnite, TikTok stars, and Twitch streamers to promote its fossil fuel products to younger audiences. The campaign includes a Fortnite world called 'Shell Ultimate Road Trips' and promotional support from influencers with millions of followers. However, the campaign has received negative feedback, with viewers criticizing the partnership with an oil company.
October 09, 2023 | 6:56 pm
News sentiment analysis
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NEUTRAL IMPACT
Amazon's Twitch platform is being used by Shell for its marketing campaign to promote fossil fuels to younger audiences.
While Amazon's Twitch platform is being used by Shell for its marketing campaign, the impact on Amazon's stock is likely to be minimal as Twitch is just one of many platforms used by Shell and Amazon has a diverse range of business operations.
CONFIDENCE 80
IMPORTANCE 30
RELEVANCE 50
NEGATIVE IMPACT
Shell's marketing campaign to promote fossil fuels to younger audiences through collaborations with Fortnite, TikTok, and Twitch has received negative feedback.
Shell's attempt to make fossil fuels appealing to younger audiences through collaborations with popular platforms has been met with criticism. This negative sentiment could potentially harm the company's reputation and impact its stock price in the short term.
CONFIDENCE 90
IMPORTANCE 70
RELEVANCE 100