Monster High And Off-White Join Forces On Legendary Off-White C/O Monster High Collaboration
Portfolio Pulse from Benzinga Newsdesk
Mattel, Inc. (NASDAQ:MAT) and Off-White™ have announced a partnership to create a capsule collection of four original Monster High dolls dressed in Off-White™ runway ensembles. The collaboration is a fusion of Off-White™'s disruption of fashion norms and Monster High's celebration of individuality. The limited-edition collection includes four dolls with unique personalities and a musical punk twist. The dolls will be first introduced in Off-White™ flagship locations in Miami, New York City, Las Vegas, Paris and Milan on October 11th, and will be available on MattelCreations.com and Off-White.com from October 13th.
October 09, 2023 | 4:01 pm
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POSITIVE IMPACT
Mattel's partnership with Off-White™ for a Monster High dolls collection could potentially boost the company's sales and brand visibility, especially among the fashion-conscious consumers.
The collaboration with Off-White™, a popular fashion brand, could attract new customers to Mattel's Monster High dolls collection. This could potentially increase sales and enhance Mattel's brand visibility in the fashion-conscious consumer segment. The limited-edition nature of the collection could also create a sense of urgency among consumers, further driving sales.
CONFIDENCE 80
IMPORTANCE 75
RELEVANCE 100