Amazon Is Winning Its Bet On NFL Rights: A Look At The Numbers, Taylor Swift Upside
Portfolio Pulse from Chris Katje
Amazon continues to secure rights to broadcast NFL games for the 2023 season, including the first-ever Black Friday NFL game. The company has unveiled its first slate of advertising partners for the games, including Columbia Sportswear, Bose, and Carnival Cruises. Amazon's NFL games have reported record viewership, with the first Thursday Night Football game of the season attracting 15.05 million viewers. The company's NFL broadcasts are also attracting younger viewers, with the median age of viewers being 47. Amazon's shares are down 2% to $125.96.
October 09, 2023 | 2:54 pm
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AMC Entertainment has signed a partnership with Taylor Swift for her 'Eras Tour' concert film, which coincides with an NFL game. This could potentially increase viewership and revenues for AMC.
AMC's partnership with Taylor Swift for her concert film could attract a large audience, given her global fan base. This could potentially increase viewership and revenues for AMC. However, the relevance of this news to AMC's stock is moderate as it is a single event and its impact on the company's overall performance may be limited.
CONFIDENCE 80
IMPORTANCE 60
RELEVANCE 50
POSITIVE IMPACT
Amazon's continued investment in NFL broadcasting rights and record viewership numbers could potentially boost its revenues and attract more Prime subscribers. However, the company's shares are currently down.
Amazon's investment in NFL broadcasting rights is a strategic move to attract more viewers and potentially increase Prime subscriptions. The record viewership numbers indicate a positive response from viewers, which could translate into increased revenues for the company. However, the current decrease in share price may be due to other market factors.
CONFIDENCE 90
IMPORTANCE 80
RELEVANCE 100