Google's 'Project Momiji' Raises Eyebrows in Ongoing Antitrust Battle
Portfolio Pulse from Anusuya Lahiri
Google, a subsidiary of Alphabet Inc, is under scrutiny in an ongoing antitrust trial. Witnesses have revealed that Google altered its advertising auction formula in 2017, leading to a 15% increase in prices and potentially billions in extra revenue. The company is accused of maintaining a monopoly over online search by paying significant sums to web browsers and smartphone makers to be the default search option. Google's search ad revenue, contributing to over 60% of its total income, exceeded $100 billion in 2020.
October 09, 2023 | 12:57 pm
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NEGATIVE IMPACT
Google's ongoing antitrust trial and revelations about its advertising auction formula could negatively impact its stock in the short term.
The ongoing antitrust trial and revelations about Google's advertising auction formula could lead to regulatory actions that may negatively impact the company's profitability and reputation, thereby affecting its stock price.
CONFIDENCE 90
IMPORTANCE 80
RELEVANCE 100
NEGATIVE IMPACT
Alphabet Inc, the parent company of Google, could see a negative impact on its stock due to the ongoing antitrust trial against Google.
As the parent company of Google, Alphabet Inc could face potential negative impacts on its stock due to the ongoing antitrust trial against Google. Any regulatory actions against Google could affect Alphabet's overall profitability and reputation.
CONFIDENCE 90
IMPORTANCE 80
RELEVANCE 100