Ford Motor Company Expands Europe Hands-Free Driving Availability With Bluecruise Launch In Third Country, Spain
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Ford Motor Company has expanded the availability of its hands-free driving technology, BlueCruise, to Spain. This marks the third country in Europe where the technology is available.

October 06, 2023 | 1:04 pm
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POSITIVE IMPACT
Ford's expansion of BlueCruise to Spain could potentially boost its market share and revenues in the region.
The expansion of BlueCruise to Spain indicates Ford's commitment to expanding its advanced driving technologies to new markets. This could potentially attract more customers, leading to increased sales and revenues. However, the actual impact will depend on the market acceptance of the technology in Spain.
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