Netflix's Local Content and Pricing Woes Undermine Growth in India
Portfolio Pulse from Anusuya Lahiri
Netflix Inc (NASDAQ:NFLX) is struggling to expand its footprint in India due to high subscription costs and limited local content. Despite reducing subscription costs, Netflix is lagging behind competitors Walt Disney Co (NYSE: DIS) Disney+ Hotstar and Amazon.Com, Inc (NASDAQ: AMZN) Prime Video. Netflix's subscriber base in India is approximately 6.5 million, compared to Prime Video's 20 million and Disney+ Hotstar's 40 million. Only 12% of Netflix's content caters to the local audience, compared to 60% of Prime Video's offerings.
October 06, 2023 | 12:12 pm
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POSITIVE IMPACT
Amazon Prime Video has a larger subscriber base and more local content than Netflix in India.
Amazon Prime Video's larger subscriber base and more local content in India could positively impact its stock price in the short term.
CONFIDENCE 90
IMPORTANCE 70
RELEVANCE 80
POSITIVE IMPACT
Disney+ Hotstar is leading in the Indian market with a larger subscriber base and extensive local content.
Disney+ Hotstar's extensive local content and larger subscriber base in India could positively impact its stock price in the short term.
CONFIDENCE 90
IMPORTANCE 70
RELEVANCE 80
NEGATIVE IMPACT
Netflix's growth in India is hindered by high subscription costs and limited local content.
Netflix's high subscription costs and limited local content are significant factors impeding its growth in India, a key emerging market. This could negatively impact its stock price in the short term.
CONFIDENCE 90
IMPORTANCE 80
RELEVANCE 100