Amazon Reportedly Planning Major Price Reduction For Fresh Grocery Deliveries To Prime Members, Leaked Memo Reveals
Portfolio Pulse from Benzinga Neuro
Amazon (NASDAQ:AMZN) is planning to reduce the minimum purchase amount for free grocery delivery via Amazon Fresh for Prime members in the United States from $150 to $100. The change, confirmed by Amazon's worldwide VP of Amazon Fresh, Claire Peters, is set to take effect this week. Despite its ambitions in the grocery space, Amazon's market share was just 1.2% of the US grocery market in 2021, compared to Walmart's 25% and Kroger's 8% share.
October 06, 2023 | 4:10 am
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Amazon's decision to lower the minimum purchase amount for free grocery delivery could potentially attract more customers and increase sales, which could have a positive impact on its stock price.
The reduction in the minimum purchase amount for free grocery delivery is a strategic move by Amazon to attract more customers and increase sales. This could potentially lead to an increase in Amazon's revenue and subsequently, its stock price.
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