New THC Beverage To Hit Shelves In The Golden State
Portfolio Pulse from Jelena Martinovic
Nevis Brands Inc. has secured an agreement with Blaze Life Holdings LLC to produce and distribute its THC beverage, Major, in California. The company anticipates production and distribution to begin in 2023. Meanwhile, Tilray Brands, Inc recently acquired the remaining 57.5% equity ownership of Truss Beverage Co. from Molson Coors Beverage Co.
October 05, 2023 | 4:10 pm
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NEGATIVE IMPACT
Molson Coors Beverage Co has sold its remaining 57.5% equity ownership of Truss Beverage Co. to Tilray Brands, Inc.
The sale of its stake in Truss Beverage Co. could potentially decrease Molson Coors Beverage Co's revenue and market share in the functional drinks category.
CONFIDENCE 80
IMPORTANCE 60
RELEVANCE 70
POSITIVE IMPACT
Tilray Brands, Inc has expanded into the functional drinks category with the acquisition of Truss Beverage Co.
The acquisition of Truss Beverage Co. allows Tilray Brands to expand into the functional drinks category, which could potentially increase its revenue and market share.
CONFIDENCE 80
IMPORTANCE 60
RELEVANCE 70